How did a company selling just one product, having its presence in just one country 107 years ago, turn into global leaders in the wood, panel, building construction, interior and furniture business? A single- minded focus on a single asset class - the building complex. This strategy not only helped us nurture our skill sets but also enabled an in depth understanding of product markets. Most importantly, it's this approach that transformed our business from one product to twenty product platforms across 26 countries across the globe, making us the undisputed king of the wood kingdom.
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